Data Store Games

Games service usage by gamer segments Q4 2022 Available for: US, UK, Canada, Australia, Germany, France, Sweden, South Korea, Brazil

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This dataset contains survey data regarding weekly usage, daily usage, and paid usage penetration rates of games services. It includes the following services: Apple Arcade, EA Play, GeForce Now, Nintendo Switch Online, PlayStation Plus, Steam, Ubisoft+, Xbox Live, and Xbox Game Pass. This data is available across over 80 gamer segments.

Key benefits:

  • Understand the popularity of games services across more than 80 gamer segments, benchmarked against the all consumer average and gamer average 
  • Inform your subscriber market share estimates for video games services
  • Inform your games distribution strategy
  • Understand the ratios between weekly active usage, daily active usage, and paid subscribers

Examples of questions answered:

“How popular are the key games subscription services among different gamer segments?”

“What percentage of console gamers use Xbox Game Pass versus PlayStation Plus every week?”

“What percentage of Americans use Xbox Game Pass?”

“What percentage of Xbox Game Pass users are female, compared to PS Plus users and Nintendo Switch online users?

“How does active usage of games services vary between first-person shooter fans and among simulator fans? How does this compare to other game genre fan segments?”

“What is the average age of an Xbox Live user?”

“What percentage of Fortnite players use PlayStation Plus, compared to Call of Duty players?”

“How does active usage of GeForce Now compare to EA Play and Ubisoft+?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By platform:

Gamer average, PC gamers, console gamers, and mobile gamers.

By behaviour:

Game service subscribers, online multiplayer gamers, gamers who stream their gameplay, in-game item buyers, esports viewers, and esports attendees.

By time and money spent:

High and low games spenders, high and low in-game spenders, high and low time spent gaming, aficionados (high money spent, high time spent), collectors (high money spent, low time spent), forgotten fans (low money spent, high time spent), and the passive majority (low money spent, low time spent). 

By service:

Weekly active users (WAUs), daily active users (DAUs), and paid users of all tracked services.

By fans of specific game genres:

Action / adventure, first-person shooter (FPS), multiplayer online battle arena (MOBA), open world, platformer, puzzle, role-playing game (RPG), sandbox, simulator, sports, strategy, and survival.

By players of specific games titles / franchises:

Animal Crossing, Assassin’s Creed, Call of Duty, FIFA, Fortnite, Grand Theft Auto (GTA), League of Legends, Madden NFL, Minecraft, NBA 2K, Pokémon, Roblox, Rocket League Spider-man, Super Mario, and Valorant.

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