Fan identity by fan segments Q1 2023 Available for: US, UK, Canada, Australia, Germany, France, Sweden, Japan, India, Mexico

Overview:

This dataset contains survey data regarding fan identity, community identity and entertainment preferences across 30 segments. It includes data on how identity is shaped by:

Music listened to, Movies / TV shows watched, video games played, online group participation, clothes worn, sports team supported, booked read, people hung out with, and places a person goes out to.

Key benefits:

• Create marketing strategies by understanding the unique preferences and behaviours of fan segments
• Identify opportunities to build and engage communities around specific fan segments and entertainment sectors

Examples of questions answered:

• “How much do different entertainment verticals align with personal identity?”
• “How important are different entertainment/cultural propositions in terms of consumer identity?
• “Does a person’s music taste reflect who they are?”
• “To what extent is fashion linked to identity?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By fan identity:

Music listened to, Movies / TV shows watched, video games played, online group participation, clothes worn, sports team supported, booked read, people hung out with, and places one goes out to.

By entertainment engagement: fan of big artists / franchises, fan of smaller creators / productions, enjoy watching on digital platforms, and enjoy engaging directly.

Tags

Companies

Roles

This report is relevant to the following roles: