Entertainment genre preferences by video segments Q4 2022 Available for: US, UK, Canada, Australia, Germany, France, Sweden, Brazil, South Korea

Overview:

This dataset contains survey data regarding games, video, and music genre preferences across over 95 video consumer segments. 

Music: Afrobeats, classical, country, electronic / dance / EDM, hip hop, indie / alternative, jazz, K-pop, latin, metal, pop, R&B, rock, and world music.

TV and film: Action, adult animation, anime, comedy, drama, factual, fantasy, horror, news, reality, sci-fi, sports, and thriller.

Games: Action / adventure, first-person shooter (FPS), multiplayer online battle arena (MOBA), open world, platformer, puzzle, role-playing game (RPG), sandbox, simulator, sports, strategy, and survival.

Key benefits:

• Inform your content commissioning strategy with world-class data
• Identify genre overlaps in TV and film
• Identify opportunities for cross-entertainment IP activations
• Build fandom and engagement effectively by playing into cross-entertainment preferences of your audiences
• Explore what streaming platform your content genre is best suited for

Examples of questions answered:

“How big is the audience for comedy among Netflix versus Hulu users? How does horror compare?”

“Which streaming service should I pitch my new TV show or film to?”

“What genres are most popular among the highest spending viewers?”

“How big is the overlap between adult animation and reality TV fans?”

“What genres resonate best with audiences of key video streaming platforms?”

“What music genres should my trailer have?”

“What games genres overlap the most with fans of comedy versus fans of anime?

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By behaviour:

Binge viewers, streaming service subscribers, AVOD users, subscription households, linear TV viewers, live sports viewers, and viewers by device (including: computer, phone, tablet, TV set, games console, and multiple screens at once).

By time and money spent:

High and low TV versus streaming spenders, high and low time spent on TV versus streaming, TV versus streaming aficionados (high money spent, high time spent), collectors (high money spent, low time spent), forgotten fans (low money spent, high time spent), the passive majority (low money spent, low time spent), and high and low cinema spenders.

By service:

Weekly active users (WAUs), daily active users (DAUs), and paid users (where applicable) of: Amazon Prime Video, Apple TV+, Netflix, Disney+, YouTube Premium, Hulu, Discovery+, Starz, Sling TV, Showtime, HBO Max, BritBox, DirecTV, XFINITY Stream, Peacock Premium, ABC, CBS, NBC, and Pluto TV.

By fans of specific video genres:

Action, adult animation, anime, comedy, drama, factual, fantasy, horror, news, reality, sci-fi, sports, and thriller.

(note: services, companies and products vary by country)

Tags

Companies

Roles

This report is relevant to the following roles: