Entertainment genre preferences by video segments Q2 2023 Available for: US, UK, Canada, Australia, Germany, France, Sweden, South Korea, Brazil

Overview:

This dataset contains survey data regarding games, video, and music genre preferences across over 105 video consumer segments. 

Music: Afrobeats, classical, country, electronic / dance / EDM, hip hop, indie / alternative, jazz, K-pop, latin, metal, pop, R&B, rock, and World music.

TV and film: Action, adult animation, anime, comedy, drama, factual, fantasy, horror, news, reality, romantic comedy, sci-fi, sports, and thriller.

Games: Action / adventure, first-person shooter (FPS), multiplayer online battle arena (MOBA), platformer, puzzle, racing, role-playing game (RPG), sandbox, simulator, sports, strategy, and survival. 

Key benefits:

• Inform your content commissioning strategy with world-class data

• Build fandom and engagement effectively by playing into cross-entertainment preferences of your audiences

Examples of questions answered:

• “Which streaming service should I pitch my new TV show or film to?”

• “What genres are most popular among the highest spending viewers?”

• “How big is the overlap between comedy and drama TV fans?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By behaviour:

Binge viewers, streaming service subscribers, AVOD users, subscription households, linear TV viewers, live sports viewers, and viewers by device (including: computer, phone, tablet, TV set, games console, and multiple screens at once).

By time and money spent:

High and low TV versus streaming spenders, high and low time spent on TV versus streaming, TV versus streaming aficionados (high money spent, high time spent), collectors (high money spent, low time spent), forgotten fans (low money spent, high time spent), the passive majority (low money spent, low time spent), and high and low cinema spenders.

By service:

Weekly active users (WAUs), daily active users (DAUs), and paid users (where applicable) of: Amazon Prime Video, Apple TV+, Netflix, Disney+, and YouTube Premium, Paramount+, Hulu, Max (formerly HBO Max), Peacock, ESPN+, DAZN, Pluto TV, Tubi, Discovery+, Hayu, Freevee, Now TV, ITV X, iPlayer, Channel 4, My5, Binge, Foxtel Go, Stan, 7+, Crave, WOW, RTL+, Maxdome, Mubi, Rakuten TV, Sky Go, GigaTV app, GD+ Connect App, Joyn, Canal+, Orange TV, Box’n TV, myCanal, MYTF1, 6Play, C More Play, SVT Play, Tele2 Play, Telia Play, SkyShowTime, Allente, Wavve, Genie TV, U+ Mobile TV, OnDemandKorea, Tving, Coupang Play, Watcha, Looke, Clarovideo, Globoplay, and Fox+.

By fans of specific video genres:

Action, adult animation, anime, comedy, drama, factual, fantasy, horror, news, reality, romantic comedy, sci-fi, sports, and thriller.

(note: services, companies and products vary by country)

Tags

Streaming Video Hayu ESPN+ Crave MUBI canal+ Tubi My5 joyn rakuten tv BiNGE Clarovideo C More Play FoxTel Go Fox+ GigaTV app Globoplay myCanal MYTF1

Companies

Netflix hulu Channel 4 now tv DAZN Stan Peacock Pluto TV Sky Go Looke Maxdome

Roles

This report is relevant to the following roles:

Audience Insight