Data Store Music

Entertainment genre preferences by music segments Q4 2022 Available for: US, UK, Canada, Australia, Germany, France, Sweden, South Korea, Brazil

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This dataset contains survey data regarding games, video, and music genre preferences across 115 music consumer segments. It includes the following genres: 

Music: Afrobeats, classical, country, electronic / dance / EDM, hip hop, indie / alternative, jazz, K-pop, latin, metal, pop, R&B, rock, and world music.

TV and film: Action, adult animation, anime, comedy, drama, factual, fantasy, horror, news, reality, sci-fi, sports, and thriller.

Games: Action / adventure, first-person shooter (FPS), multiplayer online battle arena (MOBA), open world, platformer, puzzle, role-playing game (RPG), sandbox, simulator, sports, strategy, and survival.

Key benefits:

  • Support your sync pitch with world-class data
  • Build fandom effectively by playing into cross-entertainment preferences of your audiences
  • Identify cross-entertainment partnerships and collaboration opportunities for artists, labels, and streaming platforms
  • Inform social media content strategy for artists
  • Understand the popularity ratios between different genres to inform engagement and monetisation expectations for artists
  • Optimise content mix for radio stations and music streaming platforms

Examples of questions answered:

What type of games should you pitch your music to?”

“What type of TV shows should you pitch your music to?”

“What genre elements should your music videos and social content have to best resonate with your audiences?”

“What genres are most popular among the highest spending music consumers?

“What music genres are most popular among those who buy music merchandise?

“How big is the audience for hip hop among Spotify versus Apple Music users? How does that compare to country music?

“How big is the overlap between hip hop and K-pop fans?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By behaviour:

Music streamers, music subscribers, digital single buyers, CD buyers, vinyl buyers, free music downloaders, gig attendees, merchandise buyers, in-car music streamers, live concert streamers, podcast listeners, streaming radio listeners, playlist curators, playlist listeners, album streamers, TV-show music streamers, Shazam music streamers, TikTok music streamers, playlist pre-savers, song sharers, radio listeners, and music radio listeners.

By time and money spent:

High and low music spenders, high and low time spent on music listening, aficionados (high money spent, high time spent), collectors (high money spent, low time spent), forgotten fans (low money spent, high time spent), the passive majority (low money spent, low time spent), and high and low merchandise spenders.

By service:

Weekly active users (WAUs), daily active users (DAUs), and paid users (where applicable) of YouTube Music App, YouTube (for music videos), SoundCloud, Tidal, Spotify, Apple Music, Amazon Music Unlimited, Amazon Music Free, Pandora, Audiomack, Shazam, Apple One, and Deezer.

By fans of specific music genres:

Afrobeats, classical, country, electronic / dance / EDM, hip hop, indie / alternative, jazz, K-pop, latin, metal, pop, R&B, rock, and world music.

By radio station / radio platform listeners: 

US only: iHeart, Slacker, NPR, WHTZ-FM, KIIS-FM, WBMP-FM, KCRW, Sirius XM, and WLTW-FM.

UK only: Capital, Heart, Magic, Radio 1, Radio 2, Radio 6, Radio 1Xtra, Classic FM, Radio 3, Scala, Radio X, and Kiss.Australia only: WSFM, Smooth FM, Kiis106.5, 2GB, 702 ABC, NOVA 96.9, ABC Radio, and Gold 104.3.

Canada only: CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, BOOM-FM, CFRB, Ici Radio, and TSN Radio.

Germany only: Dokumente und Debatten, Deutschlandfunk Kultur, Deutsche Welle, Deutschlandfunk Nova, Deutschlandfunk, WDR1 Lice, and SWR3.

France only: RTL, Europe 1, France Inter, Les Indes Radios, Franceinfo, RMC, and NRJ.

Sweden only: Rix FM, Lugna Favoriter, Bandit Rock, Sveriges Radio P1, Sveriges Radio P3, Dansbandska, and Electro Lounge.

South Korea only: MBC FM4U, KBS Cool FM, SBS Power FM, SBS Love FM, MBC Standard FM, and KBS Radio 2.

Brazil only: Globo, Transcontinental, Itatiana, Gazeta, Joven Pan, and Radio Alfa.

(note: services, companies and products vary by country)

Dataset Territories Available for Purchase




This report is relevant to the following roles: