Entertainment genre preferences by gamer segments Q2 2023 Available for: US, UK, Canada, Australia, Germany, France, Sweden, South Korea, Brazil

Overview:

This dataset contains survey data regarding games, video, and music genre preferences across over 115 gamer segments. It includes the following genres: 

Music: Afrobeats, classical, country, electronic / dance / EDM, hip hop, indie / alternative, jazz, K-pop, latin, metal, pop, R&B, rock, and World music.

TV and film: Action, adult animation, anime, comedy, drama, factual, fantasy, horror, news, reality, romantic comedy, sci-fi, sports, and thriller.

Games: Action / adventure, first-person shooter (FPS), multiplayer online battle arena (MOBA), platformer, puzzle, racing, role-playing game (RPG), sandbox, simulator, sports, strategy, and survival. 

Key benefits:

• Get an edge on conversions and engagement by learning more about the cross-entertainment preferences of your audience
• Align your product and content with the expectations of your audiences
• Understand the popularity of genres across entertainment for more than 115 gamer segments, benchmarked against the all consumer average and gamer average. One survey, one methodology across entertainment
• Understand the popularity ratios between different genres to inform campaign and product sales expectations

Examples of questions answered:

• “How do the genre preferences of Nintendo Switch online subscribers vary from Antstream Arcade subscribers?
• “What are the favourite music and video genres for Call of Duty versus. Valorant players?” 
• “Are gamers more or less likely to enjoy pop music than the average consumer?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By platform:

Gamer average, PC gamers, console gamers, and mobile gamers.

By behaviour:

Game service subscribers, online multiplayer gamers, gamers who stream their gameplay, in-game item buyers, esports viewers, and esports attendees.

By time and money spent:

High and low games spenders, high and low in-game spenders, high and low time spent gaming, aficionados (high money spent, high time spent), collectors (high money spent, low time spent), forgotten fans (low money spent, high time spent), and the passive majority (low money spent, low time spent). 

By service:

Weekly active users (WAUs), daily active users (DAUs), and paid users (where applicable) of Anstream Arcade, Apple Arcade, EA Play, GeForce Now, Nintendo Switch Online, PlayStation Plus Essential, PlayStation Plus Extra / Premium, Steam, Ubisoft+, Xbox Live, and Xbox Game Pass.

By fans of specific game genres:

Action / adventure, first-person shooter (FPS), multiplayer online battle arena (MOBA), platformer, puzzle, racing, role-playing game (RPG), sandbox, simulator, sports, strategy, and survival.

By players of specific games titles / franchises:

Animal Crossing, Assassin’s Creed, Apex Legends, Call of Duty, FIFA, Fortnite, Forza Horizon, Grand Theft Auto (GTA), Hogwarts Legacy, League of Legends, Legend of Zelda, Madden NFL, Minecraft, NBA 2K, Pokémon, Roblox, Sonic, Spider-Man, Super Mario, and Valorant.

Tags

Companies

Roles

This report is relevant to the following roles: