Data Store Audio

Entertainment genre preferences by audio segments Q2 2023 Available for: US, UK, Canada, Australia, Germany, France, Sweden, South Korea, Brazil

Cover image for Entertainment genre preferences by audio segments Q2 2023


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This dataset contains survey data regarding games, video, and music genre preferences across over 80 audio segments. It includes the following genres: 

Music: Afrobeats, classical, country, electronic / dance / EDM, hip hop, indie / alternative, jazz, K-pop, latin, metal, pop, R&B, rock, and World music.

TV and film: Action, adult animation, anime, comedy, drama, factual, fantasy, horror, news, reality, romantic comedy, sci-fi, sports, and thriller.

Games: Action / adventure, first-person shooter (FPS), multiplayer online battle arena (MOBA), platformer, puzzle, racing, role-playing game (RPG), sandbox, simulator, sports, strategy, and survival. 

Key benefits:

  • Gain a competitive advantage by delving deeper into the diverse entertainment preferences of your audience.
  • Dive into the popularity of entertainment genres across more than 80 audio segments, comparing them against both the average consumer and gamer preferences. Consistent survey methodology applied across all entertainment categories.
  • Understand the popularity ratios between different genres to inform campaign and product sales expectations

Examples of questions answered:

  • “How do the genre preferences of podcast users vary from audiobook subscribers?
  • “Which game genres are most popular among Audiobook aficionados?”
  • “What percentage of Music Radio MAUs are also fans of puzzle games?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By audio platform:

Radio users, music radio users, podcasts users, and audiobook users.


By time and money spent:

High and low audiobook spenders, aficionados (high money spent, high time spent), collectors (high money spent, low time spent), forgotten fans (low money spent, high time spent), and the passive majority (low money spent, low time spent).  

By fans of specific podcast genres:

Business, chat shows, comedy, drama, environmental / climate, games / esports, health / fitness, history / science / other factual, music, news, politics, pop culture, religion / faith, self-help, sports, and true crime.

By fans of specific audiobook genres:

Action / adventure, autobiography, drama, fantasy, historical, horror, mystery / detective, romance, self help, and science fiction.

By radio station / radio platform listeners:

US only: iHeart, KCRW, KIIS-FM, NPR, Sirius XM, Slacker, WBMP-FM, WHTZ-FM, and WLTW-FM.

UK only: Classic FM, Capital, Heart, Kiss, Magic, Radio 1, Radio 1Xtra, Radio 2, Radio 3, Radio 6, Radio X, and Scala.

Australia only: 2GB, ABC Local, ABC National, Kiis106.5, NOVA 96.9, Smooth FM, and WSFM.

Canada only: BOOM-FM, CBC Radio One, CBC Radio Two, CFRB, CHFI-FM, CHUM-FM, Ici Radio, and TSN Radio.

Germany only: Deutsche Welle, Deutschlandfunk, Deutschlandfunk Kultur, Deutschlandfunk Nova, Dokumente und Debatten, SWR3 and WDR1 Live.

France only:, Europe 1, France Inter, Franceinfo, Les Indes Radios, NRJ, RMC, and RTL.

Sweden only: Bandit Rock, Dansbandska, Electro Lounge, Lugna Favoriter, Rix FM, Sveriges Radio P1, and Sveriges Radio P3.

South Korea only: KBS Cool FM, KBS Radio 2, MBC FM4U, MBC Standard FM, SBS Love FM, and SBS Power FM.

Brazil only: CBN, Gazeta, Globo, Itatiana, Joven Pan, Radio Alfa, and Transcontinental.




This report is relevant to the following roles: