Data Store Audio

Cross entertainment genre preferences by audio segments Q4 2022 Available for: US, UK, Canada, Australia, Germany, France, Sweden, South Korea, Brazil

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This dataset contains survey data regarding games, video, and music genre preferences across over 60 audio segments. It includes the following genres: 

Music: Afrobeats, classical, country, electronic / dance / EDM, hip hop, indie / alternative, jazz, K-pop, latin, metal, pop, R&B, rock, and world music.

TV and film: Action, adult animation, anime, comedy, drama, factual, fantasy, horror, news, reality, sci-fi, sports, and thriller.

Games: Action / adventure, first-person shooter (FPS), multiplayer online battle arena (MOBA), open world, platformer, puzzle, role-playing game (RPG), sandbox, simulator, sports, strategy, and survival. 

Key benefits:

  • Get an edge on conversions and engagement by learning more about the cross-entertainment preferences of your audience
  • Align your product and content with the expectations of your audiences
  • Understand the popularity of genres across entertainment for more than 60 audio segments, benchmarked against the all consumer average. One survey, one methodology across entertainment
  • Understand the popularity ratios between different genres to inform campaign and product sales expectations

Examples of questions answered:

“What film or TV genre should we base our new podcast episode on?

“Which music genres should we play on the radio?

“Which genres do Smooth FM listeners prefer?”

“Which audio format should we use to advertise our new film?”

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By behaviour:

Monthly active users (MAUs) and weekly active users (WAUs) of radio listeners, music radio listeners, podcast listeners, audiobook listeners

By time and money spent:

High and low radio listeners, high and love audiobook listeners, high and low podcast listeners, high and low audiobook spenders, aficionados (high money spent, high time spent), collectors (high money spent, low time spent), forgotten fans (low money spent, high time spent), and the passive majority (low money spent, low time spent). 

By fans of specific podcast genres:

Comedy, news, true crime, sports, health  fitness, religion / faith, self help, investigative journalism, drama, pop culture, music, chat show, history / science / other factual, games / esports, politics, environmental / climate change.

By fans of specific audiobook genres:

Drama, fantasy, action / adventure, romance, autobiographies / biographies, historical fiction, mystery / detective, horror / thriller, science fiction, true crime, self help.

By radio station / radio platform listeners: 

US only: iHeart, Slacker, NPR, WHTZ-FM, KIIS-FM, WBMP-FM, KCRW, Sirius XM, and WLTW-FM.

UK only: Capital, Heart, Magic, Radio 1, Radio 2, Radio 6, Radio 1Xtra, Classic FM, Radio 3, Scala, Radio X, and Kiss.

Australia only: WSFM, Smooth FM, Kiis106.5, 2GB, 702 ABC, NOVA 96.9, ABC Radio, and Gold 104.3.

Canada only: CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, BOOM-FM, CFRB, Ici Radio, and TSN Radio.

Germany only: Dokumente und Debatten, Deutschlandfunk Kultur, Deutsche Welle, Deutschlandfunk Nova, Deutschlandfunk, WDR1 Lice, and SWR3.

France only: RTL, Europe 1, France Inter, Les Indes Radios, Franceinfo, RMC, and NRJ.

Sweden only: Rix FM, Lugna Favoriter, Bandit Rock, Sveriges Radio P1, Sveriges Radio P3, Dansbandska, and Electro Lounge.

South Korea only: MBC FM4U, KBS Cool FM, SBS Power FM, SBS Love FM, MBC Standard FM, and KBS Radio 2.

Brazil only: Globo, Transcontinental, Itatiana, Gazeta, Joven Pan, and Radio Alfa.

(note: services, companies and products vary by country)




This report is relevant to the following roles: