Data Store Media & Marketing

Content creator engagement by social segment Q1 2023 Available for: US, UK, Canada, Australia, Germany, France, Sweden, Japan, India, Mexico

Cover image for Content creator engagement by social segment Q1 2023

Dataset

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Overview:

This dataset contains survey data on how consumers interact with content creators, and what they do to support them, both in terms of engagement and financial support. The data is available by user bases of key social media services, including Facebook, Facebook Messenger, WhatsApp, Snapchat, Twitter, Instagram, YouTube, Discord, TikTok, and Twitch.

Key benefits:

  • Inform your content creator strategy
  • Understand how consumers like to engage with content creators
  • Understand how users of different social media platfors interact with and support content creators differently

Examples of questions answered:

  • “What are the most popular ways of supporting content creators?”
  • “How does creator engagement differ based on various social media platforms?
  • “Which social media platform users are the most engaged with creators?”
  • “Are Twitch users more likely to support creators financially than YouTube users?”
  • “Where can you find consumers who are most likely to support creators financially?

Key segments included:

By demographics:

Age, gender, age within gender, and income.

By service:

Facebook, Facebook Messenger, WhatsApp, Snapchat, Twitter, Instagram, YouTube, Discord, TikTok and Twitch

Companies and products mentioned:

Discord, Facebook, Facebook Messenger, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube, and WhatsApp.

Tags

Companies

Roles

This report is relevant to the following roles: