Sports Fans Consumer Trends 2019

Alistair Taylor

August 2019

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the lion’s share of premium domestic sports rights, providing it with an advantageous set of assets partially justifying premium-priced contracts for its subscriber base. The move by streaming insurgent DAZN to incorporate advertising behind its paywall illustrates a need for pure-play sport SVODs to diversify their revenue streams. The tolerance of sports fans towards advertising is now crucial in building robust and sustainable business models for sports broadcasting in the streaming ecosystem.

Companies and brands mentioned in this report: DAZN, English Premier League, Fortnite, Liverpool FC, MLB, Netflix, NHL, UEFA Champions League

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