US Cord Cutting Full Year 2018 Streaming Transition Picks Up Pace

Tim Mulligan

April 2019

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon. However, this is not simply a story of decline but instead one of transition, with streaming growing — in a wider sense — the total base of pay-TV subscribers. With ever more overlaps in consumer behaviour and segments across traditional pay-TV and streaming, all signs point to more of the same in 2019.

Companies and brands mentioned in this report: Altice, Amazon Prime Video, AT&T, Atlantic Broadband, Cable ONE, Cablevision, CBS All Access, Charter Communications, Comcast, DirecTV, DISH Network, Frontier, HBO Now, Hulu, Mediacom, Netflix, Sling, Suddenlink, U-verse, Verizon Fios, YouTube

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