Profiling the Live Music Consumer How Streaming Behaviours are Changing the Face of the Live Music Business
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The 20,000 Foot View: Live music revenues grew dramatically throughout the piracy years of the 2000s and early 2010s, with festivals in particular gaining popularity while the recorded music industry grappled with the existential threat of peer-to-peer downloads. However, the recorded music industry is in a very different place now than it was then. The shift to streaming is poised to impact the live industry in some surprising ways, raising questions about what the future of live music will look like.
Key Findings
- Just over quarter of consumers attend small more than at least once year while a fifth attend pop/rock concerts
- Live music penetration peaks among year olds and falls to among of live audiences watch music videos on YouTube, compared to that listen to music radio
- Of the apps, it is users of and Twitter that most over-index average weekly live spend at respectively
- Amazon Music subscribers spend the most on at a year, compared to Spotify subscribers
- Streaming and music repertoires are inverted: one five of the top Spotify are hip hop, compared to the top global touring acts.
- Rock is of the top Spotify artists of the top live artists
- Streaming’s track playlist focus means fewer fans developing the deep artist relationships act as the foundation for term live revenue
- Festivals are live playlists, meeting the new of music fans liking large of artists and loving few
Companies and brands mentioned in this report: AEG, Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple Music, Deezer, Facebook, Instagram, Live Nation, Snapchat, Spotify, Twitter, YouTube