Despite being far from the mainstream at            penetration, voice control activity has established itself firmly in certain pockets of the digital entertainment landscape, be it among music subscribers in terms of entertainment or among Snapchat users within social media. While smartphones remain the main devices for voice technology, smart speakers (and their future iterations) will seek to challenge the in-home attention share of smartphones in the mid-to-long term.

Companies and brands mentioned in this report:   Amazon Echo, Android, Apple Home Pod, Facebook, Google Home, Instagram, iOS, iPhone, Snapchat, Twitter