Streaming-era audience intelligence: for a true measure of content performance
MIDiA Index is a powerful analytics platform which combines viewing metrics, demand, demographics, fandom, awareness, social media impact, and more for a unique view of TV and video audiences.
Tracking the impact of the world’s biggest shows
MIDiA Index is a next-generation audience intelligence platform. We go beyond traditional ratings to help you understand the true impact of shows, from viewership and social impressions to popularity and brand awareness. A list of the shows featured in MIDiA Index is kept up to date for reference.
MORE THAN JUST RATINGS
We combine audience behaviour data with the most important content demand, appeal and viewing metrics to create a new currency for measuring success in the streaming era.
MIDiA Index aggregates and harmonises proprietary consumer data and market trackers, as well as multiple third-party sources, into a single unified dashboard.
CAPTURING PERFORMANCE FROM ALL ANGLES
MIDiA Index brings together all the TV show data, trends and audience insights that matter in one place.
Understand not just the face value of a show’s relative success, but what the ongoing opportunities are.
Most informed and most accurate: for the full picture
MIDIA INDEX’S POWERFUL ANALYTICS PROVIDE DATA ON:
KNOW YOUR AUDIENCE
MIDiA Index creates a unique view of TV show and video audiences. Market indicators such as viewing metrics and demographics, social, activity, and fandom are combined with a sophisticated algorithm structure that feed into. Index’s unique and dynamic dashboards.
Use Index to:
Go beyond ratings and truly understand how your audience values your brands.
Track audience viewing and streaming of your shows and segment by platforms used.
KNOW YOUR AUDIENCE
Monitor the wider digital behaviours of your audiences, such as music and social activity.
Track quarterly subscriber numbers of TV operators and SVOD services, plus WAUs.
TRACK THE COMPETITION
Track multiple TV shows with comprehensive dashboards giving you the full picture.
Personalise your workspace to monitor the shows and countries that matter to you.
Save time, streamline data gathering and move to consistent methodologies
Get the TV show data, trends and audience insights that matter, all in one place
START A FREE TRIAL TODAY, CONTACT:
BUSINESS DEVELOPMENT MANAGER
T: +44 (0) 203 968 2452 M: +44 (0) 749 032 5242
EVP AND RESEARCH DIRECTOR
T: +44 (0) 203 968 2453 M: +44 (0) 757 226 6568