The future of social media

About this webinar

How AI, regulation, and audience fragmentation will reshape the social landscape

Social platforms have become more than just networks: they are entertainment-first spaces that house discovery, consumption, engagement, and fan communities. However, tectonic shifts to the marketplace are changing how these platforms work, and how stakeholders can use them.

Audiences are fragmenting their time across different platforms, AI is saturating content feeds (and reducing authenticity), and – perhaps most importantly – regulations are reshaping who can use social media, when, and how.

In this session, MIDiA’s data-backed insights will address three of the most pressing questions facing marketers, creators, and audiences:

  • How will social platforms change as a result of these new dynamics?
  • If audiences spend less time or attention on these platforms, where will they go?
  • What are the best ways to connect with audiences in a new, potentially post-social environment?

Join us for a live presentation and Q&A featuring:

This session will offer clear frameworks for understanding the rapidly evolving social landscape, along with practical insights into where the real opportunities lie and how the industry should respond.

Speakers

Photo of Hanna Kahlert

Hanna Kahlert

Senior Social Analyst, MIDiA Research

Photo of Anna Gruszka

Anna Gruszka

Head of Music at Songmate

Photo of Donatas Smailys

Donatas Smailys

CEO and co-founder, Billo