Suggested links

Spotify

Financials

Data collected from financial statements

Revenue

Financial

Subscribers

Financial

Users

Financial

Services

Data modelled by MIDiA

Subscribers

Service

Survey questions

Consumer survey questions that mention Spotify

m1

Thinking about MUSIC, which of the following do you do at least monthly?

Music

m2

Thinking about STREAMING, which of these do you do at least monthly?

Music

Q4 2025

m3

Which of these AUDIO services do you use at least weekly?

Music

m3i

Of the services you said you use weekly, which do you use at least daily?

Music

m3ii

Please select which of the following AUDIO services you pay for

Music

m4

Which of these do you listen to at least monthly?

Music

m4i

Of the services you said you listen to monthly, which do you use at least weekly?

Music

m4ii

Of the services you said you listen to weekly, which do you use at least daily?

Music

m7

Which of these are the main places you discover new music? (Rank top three) - Rank of Music streaming services like Spotify

Music

Q4 2024

m7

Which of the following are the main places you discover new music? - SUMMARY of First Ranked

Music

Q4 2025

m7

Which of the following are the main places you discover new music? - SUMMARY of Rank Top Three

Music

Q4 2025

m16

Thinking about music subscriptions (e.g., Spotify Premium, Apple Music, etc.) which of the following apply to you?

Music

Q1 2025

m51

Of the audio streaming services you use weekly, which is your MAIN service for listening to music?

Music

Q2 2025

m53

If removed, which of these would make you consider cancelling your music streaming subscription?

Music

Q3 2025

m79

Which Spotify tier are you using?

Music

Q4 2025

v25

Thinking about your main TV in the home, what do you primarily use it for?

Video

Q2 2025

a7

Which of the following are the main places you discover podcasts?

Audio

Q3 2024

m10

Where do you normally access your podcasts?

Audio

m11

Where do you normally access your audiobooks?

Audio

Q2 2025

o4

Thinking about your paid services and subscriptions, how many do you pay for? - Music streaming subscriptions (e.g., Spotify Premium, Apple Music, etc.)

Social & Technology

o5

During the last WEEK how much TIME did you spend doing each of the following? - Listening to music on streaming services (e.g., Spotify)

Social & Technology

o20

When engaging with this entertainment type, how much attention do you usually pay to it? - Listening to music on a streaming service (e.g., Spotify)

Social & Technology

Q2 2025

o59

Which of these bundled entertainment subscription services do you use or pay for?

Social & Technology

o74

Thinking about digital platforms you use (e.g., Instagram, Spotify), which statement best describes how you feel about AI features on those platforms?

Social & Technology

Q1 2026

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