Suggested links

Apple

Financials

Data collected from financial statements

Total Revenues

Financial

Product Revenues

Financial

Services Revenues

Financial

Survey questions

Consumer survey questions that mention Apple

m1

Thinking about MUSIC, which of the following do you do at least monthly?

Music

m3

Which of these AUDIO services do you use at least weekly?

Music

m3i

Of the services you said you use weekly, which do you use at least daily?

Music

m3ii

Please select which of the following AUDIO services you pay for

Music

m4

Which of these do you listen to at least monthly?

Music

m4i

Of the services you said you listen to monthly, which do you use at least weekly?

Music

m4ii

Of the services you said you listen to weekly, which do you use at least daily?

Music

m5

Which of these do you listen to at least weekly?

Music

Q4 2025

m8

Which of the following ways do you listen to music every month? (NOT including radio)

Music

Q2 2025

m16

Thinking about music subscriptions (e.g., Spotify Premium, Apple Music, etc.) which of the following apply to you?

Music

Q1 2025

m51

Of the audio streaming services you use weekly, which is your MAIN service for listening to music?

Music

Q2 2025

m79iv

Which tier of Apple Music are you using?

Music

Q4 2025

m82i

You indicated that you HAVE switched from one paid streaming subscription to another. What were the main reasons you did this?

Music

Q1 2026

v6

Please select which of these VIDEO services you use at least weekly

Video

g3

Which of these games services do you use at least weekly?

Games

g3ii

Which of these games services do you pay for?

Games

m10

Where do you normally access your podcasts?

Audio

m11

Where do you normally access your audiobooks?

Audio

Q2 2025

o1

Which of these technologies do you own and / or regularly use?

Social & Technology

o4

Thinking about your paid services and subscriptions, how many do you pay for? - Music streaming subscriptions (e.g., Spotify Premium, Apple Music, etc.)

Social & Technology

o4

Thinking about your paid services and subscriptions, how many do you pay for? - Multi-media subscription bundle (e.g., Apple One, Amazon Prime, etc.)

Social & Technology

o48

Thinking about watching, listening, playing or buying entertainment these days, which of the following apply to you?

Social & Technology

Q1 2025

o59

Which of these bundled entertainment subscription services do you use or pay for?

Social & Technology

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