Reports
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Taylor Swift and the art of building a fanbase
Fandom and identity For fans, entertainment goes beyond enjoyment of content
The Kings League A sporting competition for the lean-in generation
Data briefing South Korea music market
Live sport 2.0 Capturing younger audiences with the creator economy
How Coachella put the power of UGC livestreaming on display
Livestreaming strategy in a social-video world Work with UGC, not against it
Games purchasing by format Brick and mortar is not dead
Markiplier’s podcast breakthrough sets a new precedent for games creators
Podcasts and gamers How audio can propel the gaming universe
CD Baby’s ‘Stages’ can serve both passion and professionalism
An AI-generated Drake and The Weeknd collab is shaking the music industry
Pre-empting video piracy in the streaming TV era
AI and the future of music The future is already here
Artists direct Focus on passion, not professionalism
PlayPilot How social media behaviours can tackle the tyranny of choice
Burnishing the back catalogue Retention in an inflationary era
Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late
