Reports
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How you play matters Profiling solo, team, and couch players
Ad responsiveness in the era of content saturation
Dance Cry Dance Break innovates subscriptions with artist storytelling
Artist subscriptions are the superfan opportunity
Grimes leans into fan creativity with Elf.Tech
The state and future of music fandom Unleashing fan creativity
How Dua Lipa’s Service95 maintains her relevancy
Music’s podcast potential Focus on branding over discovery
Innovation feature concept Building a dynamic social ad experience on FAST
The FAST advantage Build sustainable consumer models
Nobody Sausage A masterclass in relatable content from a virtual sausage
Virtual artists and virtual influencers A new (virtual) reality
Return to live Post-pandemic music fans
Tipping point The coming consolidation of live service games
Streaming TV meets local Amazon’s UK creative industries investments
Streaming TV meets local How local content commissioning regulation will reshape streaming output
Not all social entertainment behaviour is created equal Audience deep dive
Radio WAUs Blurring broadcast lines
