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Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The music industry remains divided on generative AI. Where will that leave us?
Overanalysing our 2025 Spotify Wrapped: what MIDiA’s stats say about the industry
MIDiA’s analysts answer questions on their 2025 predictions
Ads in WhatsApp Stories: is this the next ad frontier in social?
MIDiA’s 2025 predictions It’s social’s stage now
Who wins the social spiral? Consumers’ relationship with social platforms is changing
Platoon just quietly raised the bar for songwriter services
Social as the home of online scenes Going beyond viral moments
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?
The future of creator software Maximising AI’s engagement opportunity
Playable Post Malone in WWE is a cross-entertainment bullseye
Video Creators: Tell us how you create for a chance to win $500
New research: What do gamers really think about generative AI in games?
TikTok’s music master plan is coming into focus
The future of creator hardware AI’s new creative lane
Online game ownership in the digital age – do we really own what we play?
Why WEBTOON could pose a challenge to Crunchyroll’s anime strategy
