survey
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Is it too soon to be talking about podcast superfans?
From answers to influence: How AI is reshaping social platforms’ role in search
State of the independent music economy Fragmentation and consolidation
How to build a strong fanbase using identity resonance
The state of music AI The consumer opportunity lies in modification, not generation
The superfans of music superstars Identity and cut-through
Music creator economy: recalibration
Teens are skipping release week – here’s why the music industry can’t ignore it
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
Content creators are disrupting entertainment’s obsession with rights. What does it mean for music?
Flipping the script Game IP transmedia needs to evolve
Atomised concentration: How streaming ensures the house always wins
AI futures Culture wars
Defining podcast taste The universal appeal of music, news, and comedy
Is AI the biggest threat to social platforms?
Creators versus creation Tackling headwinds and bifurcation
Beyond the screen How and why gaming merch and collectibles fuel fandom
(di)Vine is back: Is there space for another short-form video app?
