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Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The fandom eclipse How fan content is competing with IP
Political podcast advertising: Will the ‘podcast election’ open the door for political ads in podcasts?
Why social is a double-edged sword for streaming TV
Instagram and the download-delete cycle: a cultural shift for social platforms
Ads in WhatsApp Stories: is this the next ad frontier in social?
High tide raises all ships Leveraging the cultural tidal wave of Grand Theft Auto VI
The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity
The attention trap: Why social engagement does not always create fandom
MIDiA’s analysts answer questions on their 2025 predictions
Is in-game advertising the next frontier for PC and console games?
Will more artists release full songs to social media in 2025?
Vertical TV The feed-driven future of streaming TV services
Podcast unbundling: How Amazon Music’s Topics may accelerate the trend
Who’s not listening to podcasts: Understanding the non-engaged audience Data snapshot
Accessing the internet: How AI will reshape digital discovery, consumption, and ad revenues
Sustainability from chaos How today’s artists find sustainable success in a turbulent music industry
Online game ownership in the digital age – do we really own what we play?
MIDiA’s 2025 predictions It’s social’s stage now
