superfans
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Steamboat Willie Mickey Mouse and the blending of fan and franchise
Kill the campaign Music marketing needs branding, not direct response
PLAY – music’s next chapter
Kanye’s Stem Player release is a real-time experiment in superfan targeting
Livestreaming strategy in a social-video world Work with UGC, not against it
Why artist subscriptions are the perfect partner to two-tier licensing
Dance Cry Dance Break innovates subscriptions with artist storytelling
2024 will be a year of change (as if there has not been enough already)
Songwriters take the stage A new playbook for a new era
A field of all levels Strategizing music’s attention economy
Music x Climate
Bifurcation theory How today’s music business will become two
Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?
Building a fan economy with Fan-Powered Royalties
Right place, right time: Taylor Swift's track to the first $1 billion tour
Streaming’s problems will not be fixed by royalties alone
How Coachella put the power of UGC livestreaming on display
Taylor Swift’s Midnights playbook for sustaining superstardom
