superfans
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
What happens to music when fan-made content eclipses the original IP?
Horizon's price changes show why consoles are pushing for no discs
The state and future of music fandom Unleashing fan creativity
Return to live Post-pandemic music fans
The state of music AI The consumer opportunity lies in modification, not generation
The rise of the lean-through superfan Post-Covid trends of UGC creation and entertainment
Breaking saturation Music streaming pricing strategy
How Spotify’s new model could accelerate a forking of music
Is Audiomod the future of streaming, or just the beginning?
Music’s podcast potential Focus on branding over discovery
MIDiA’s 2024 predictions report The algorithm is not listening
Songs as cultural moments (and why TikTok trends are so appealing)
Defining podcast taste The universal appeal of music, news, and comedy
PlayStation shifts lanes, letting its family-friendly ambitions known
Why the video industry should embrace interactive gaming worlds
State of the independent music economy Fragmentation and consolidation
Niche is the way forward: DSP’s need function, not features
Gamers' time Where it is and how to get it
