superfans
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
A model for a new music streaming industry
How music’s ‘Instagram moment’ led to its fast fashion era
NewJeans never die: What the year-long scandal means for K-pop’s global expansion
Answering questions from MIDiA’s "The State of AI and Music" webinar
How social’s reach is undermining its culture
State of the music video economy Balancing act
The future of the music creator economy
The road to 2033: Streaming’s shifting balance of power
The winning formula for Grand Theft Auto VI: Games pricing strategy
Why audience ownership is the driving force behind creator IP expansions
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
Premium podcasting Diversifying success in the audio economy
Why WEBTOON’s short-form video drive is a lesson in format flexibility
The future of music streaming: Change or be changed
Overanalysing our 2025 Spotify Wrapped: what MIDiA’s stats say about the industry
Streaming is missing cultural moments, and superstars know it
Global recorded music revenues grew by 9.8% in 2023
Why podcasts triumph in real-life settings: a lesson in scene alignment