superfans
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
State of the K-pop economy Rising to the global stage
The fandom eclipse How fan content is competing with IP
Building fandom is about the journey, not the destination
Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"
Superfandom in an anti-social media world
Streaming is both retail and radio – it shouldn’t be
Why fandom’s ‘more is more’ era could backfire
Superfans may not be super enough
How to build a strong fanbase using identity resonance
Unintended consequences – the year ahead for streaming
MIDiA Research study rejects $100 price point for Grand Theft Auto VI
Are we reaching peak fandom?
Music discovery snapshot Q4 2024 Breaking through the noise
BlackPink, superfans and the video game threat to social video and streaming TV
Everyone wants to monetise fandom – but we must fix fan data first
Craft versus character: the equation the music industry needs to fix
Mining fandom: Music’s Drive to Survive moment
Streaming’s growth plan in the connection economy
