superfan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The creative generation wants its own soundtrack
Are music fans ditching digital or embracing it? Both – welcome to the "cultural multiverse"
State of the K-pop economy Rising to the global stage
Superfandom in an anti-social media world
Building fandom is about the journey, not the destination
Streaming is both retail and radio – it shouldn’t be
Why fandom’s ‘more is more’ era could backfire
Superfans may not be super enough
How to build a strong fanbase using identity resonance
Unintended consequences – the year ahead for streaming
MIDiA Research study rejects $100 price point for Grand Theft Auto VI
Are we reaching peak fandom?
Music discovery snapshot Q4 2024 Breaking through the noise
Artist subscriptions are the superfan opportunity
BlackPink, superfans and the video game threat to social video and streaming TV
Everyone wants to monetise fandom – but we must fix fan data first
Craft versus character: the equation the music industry needs to fix
MIDiA’s analysts answer questions on their 2025 predictions
