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Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
AI futures: Culture wars
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
Label executives: take this survey and receive a free MIDiA report
We pinpointed the right price for Super Premium. Here is how
The record labels’ TikTok opportunity cost
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
Music subscriber market shares 2024: Slowdown? What slowdown?
The Sidemen formula: Why TV formats belong on creator channels
Leveraging anime A nuanced scene not a genre
Social 2025 Navigating platforms for fan power
Cultural movements A new take on mainstream for the fragmentation era
Creators want to learn, and Adobe’s AI assistants want to listen
Mainstream meets Fandom: How entertainment and creators can thrive together
All eyes, no ears: New MIDiA data shows why virality is not building fandom
TikTok’s music master plan is coming into focus
Streaming is both retail and radio – it shouldn’t be
What HYBE and UMG’s Q3 earnings tell us about superfans
HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?
