predictions
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Three trends that will shape the rest of 2021, and beyond
“First day, first show” – Premium video on demand’s potential in India
Beyond broadcast How digital natives will reboot sports content monetisation
State of the live streaming nation Reframing the format post-lockdown
Lean-in is the future because it is the past
Why Bored Ape and other NFTs need music (not just the other way around)
HBO Max bets on prestige programming and fandom to drive its European rollout
Attention economy After the lockdown boom
The four key cultural trends transforming digital entertainment in 2021 and beyond
Fandom’s Icarus phenomenon: The hype cycle of the attention economy
Squid Game versus Bond: how streaming is redefining mainstream success
Kanye just obliterated the creative full stop
The record labels are weaning themselves off their Spotify dependency
Spotify Q2 2021 earnings Slowdown arrives
The rediscovered power of time-seasoned brand equity
Apple to launch subscription bundle – we called it!
Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness
UGC vs. Premium: Is the video valuation bubble big enough to burst?
