predictions
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Smackdown: Netflix is now a sports streamer – and this is just the beginning
Label services vendor landscape Rise of the atomised label
The creator economy is booming, so why are we spending less time creating?
Take-Two acquires Gearbox as cross entertainment synergies ramp up
Move over, console wars – the battle for AAA portable gaming is coming
The evolving podcast landscape: Key insights from The Podcast Show 2025
AI futures Culture wars
Are we approaching an analogue revival?
The fandom eclipse How fan content is competing with IP
Decoding the video creator economy’s potential at IBC2025, Amsterdam
Fandom reciprocity: Why sustaining a community requires give and take
There is no Pirates of the Caribbean 6: How long is the internet going to work?
What to do when the medium loses meaning
The rise of video podcasts: people-watching reimagined or a necessary evolution?
2024 will be a year of change (as if there has not been enough already)
What “Make Hollywood Great Again” really means for entertainment
AI is reshaping the music creator economy, and that change will reshape the music business
AI is booming for social platforms – but so is regulation