predictions
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Cultural forecasting: how socio-economic moods can predict trends
What HYBE and UMG’s Q3 earnings tell us about superfans
What will audiobook market growth look like?
Pophouse Redefining catalogue investment for the fan economy
Apple, Stormzy, and the new Hollywood
Online culture is fragmenting: Why White Lotus spoilers are not flooding the internet
We need ‘real’ artists for the return to reality
The BBC, Channel 4, and the risk of giving too much to YouTube
The superfans of music superstars Identity and cut-through
The future of creator hardware AI’s new creative lane
Hybrid futures MIDiA 2022 predictions
Creators as IP A 'personal brand' is an investment opportunity
From fans to superfans What’s missing from the games industry
Netflix, the NFL, and the Amazon effect
The State of the Video Creator Economy The road to one billion creators
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Anti-algorithm, anti-perfection - the rise of a music counter-culture
How back catalogue shows can soften the blow from the Hollywood strikes in 2024
