predictions
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
What happens to music when fan-made content eclipses the original IP?
The creator economy is booming, so why are we spending less time creating?
Q3 streaming trends: Why Spotify’s growth in the Global South matters for the music industry
Decoding the video creator economy’s potential at IBC2025, Amsterdam
Sony is tapping its core media fusion opportunity. Here is why:
The evolving podcast landscape: Key insights from The Podcast Show 2025
AI is booming for social platforms – but so is regulation
AI futures Culture wars
Move over, console wars – the battle for AAA portable gaming is coming
The fandom eclipse How fan content is competing with IP
Fandom reciprocity: Why sustaining a community requires give and take
What to do when the medium loses meaning
The rise of video podcasts: people-watching reimagined or a necessary evolution?
There is no Pirates of the Caribbean 6: How long is the internet going to work?
Smackdown: Netflix is now a sports streamer – and this is just the beginning
Attention versus fandom Maximising the value of video engagement
What “Make Hollywood Great Again” really means for entertainment
Take-Two acquires Gearbox as cross entertainment synergies ramp up
