music
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Stability from chaos: How today’s artists find sustainable success in a turbulent music industry
Gen AI music platforms are niche among consumers — is being *too* easy the problem?
Music artists, TV shows, and film are best positioned brand categories for in-game item activations
The cost of complexity in serving superfans
Spotify wants to make podcasts a marketing driver for music
The road to 2033: Streaming’s shifting balance of power
Global recorded music revenues grew by 9.8% in 2023
The new rules of music’s growth engine: Insights from MIDiA’s merch and ticket buyer survey
