music forecasts

Cover image for YouTube meets a new era with DreamTrack and music video remixing

YouTube meets a new era with DreamTrack and music video remixing

Tatiana Cirisano

30 Apr 2024

YouTube Business Strategy

YouTube revolutionised the music video space: first by enabling global, on-demand music video consumption, and second by empowering consumers to share their own videos with the world. Nearly two decades later, the latter innovation has arguably proven more impactful than the former.

Can Swift and Beyoncé save the economy? What the data says about music tourism

Tatiana Cirisano

10 Aug 2023

live music touring beyonce

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia to Stockholm have credited the duo’s respective concerts for boosting local tourism (and temp...

Cover image for Can Swift and Beyoncé save the economy? What the data says about music tourism

Music streaming’s looming generational blind spot

Tatiana Cirisano

6 Apr 2023

Music streaming millennials Gen Z

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on TikTok than streaming services might like.

Cover image for Music streaming’s looming generational blind spot

The tap water music industry needs to become a bottled one

Kriss Thakrar

20 Jun 2023

Music streaming Artists direct Creator economy

Music and water are often compared to each other in the streaming age. There are many ways to express this analogy, but the bottom line is that music is becoming commoditised. To clarify, commoditisation is the erosion of a product from one that is highly differentiated and highly priced (with high ...

Cover image for The tap water music industry needs to become a bottled one

Music fandom’s problem is TV’s opportunity

Mark Mulligan

30 Mar 2023

Music Marketing Strategy

Music fandom is approaching a crisis point. The good news is that because of streaming, more people are listening to more music than ever and more artists are releasing music than at any time in the past.

Cover image for Music fandom’s problem is TV’s opportunity

Cover image for Music’s Instagram moment

Music’s Instagram moment
The social music creation revolution

Tatiana Cirisano

1 Mar 2023

Consumer behaviour Apple Spotify

Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial intelligence (AI). The result could be a new set of music creation and re-creation tools, integrated within social platforms and geared towards casual consumer...

AI will transform music; the question is how?

Mark Mulligan

18 Apr 2023

AI music Paid Content Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a media and tech analyst, only three technologies have had a level of hype that felt like it was goin...

Cover image for AI will transform music; the question is how?

Recorded music market 2022 | Reality bites

Mark Mulligan

16 Mar 2023

Recorded music market streaming music revenues 2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming markets.

Cover image for Recorded music market 2022 | Reality bites

The global dance music industry grew by 34% in 2022

Mark Mulligan

11 May 2023

IMS dance music electronic music

Last week I was at the International Music Summit in Ibiza, the annual music industry business event. This year MIDiA compiled the annual IMS Music Business Report and I presented the findings at the opening of the event.

Cover image for The global dance music industry grew by 34% in 2022

Why AI generation might be just what music needs

Tatiana Cirisano

25 Apr 2023

Record labels artificial intelligence Music streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the world of AI-generated music, her words might become a mantra.

Cover image for Why AI generation might be just what music needs

The ‘pure’ songwriter is disappearing – and it’s everyone’s problem

Tatiana Cirisano

19 Jun 2025

Music songwriters music industry

The National Music Publishers Association (NMPA) annual meeting is known for making headlines. At last year’s event, CEO David Israelite used his state-of-the-union speech to announce a formal complaint against Spotify’s audiobook bundling, lodged with the Federal Trade Commission.

Cover image for The ‘pure’ songwriter is disappearing – and it’s everyone’s problem

Emerging market music cultures are shaping the global music industry

Srishti Das

13 Jan 2023

Scenes cultural insight emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their music into new markets in the pursuit of creating new cultural moments.

Cover image for Emerging market music cultures are shaping the global music industry

Filling music streaming’s Disney+-shaped hole

Mark Mulligan

21 Feb 2023

Music Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform, the shine has come off it a little, registering its first ever subscriber loss , but not b...

Cover image for Filling music streaming’s Disney+-shaped hole

Cover image for MIDiA Research video subscription forecasts 2023-2030

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

Online video SVOD Marketing Strategy

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statemen...

Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%

Tsion Tadesse

24 Oct 2024

Music

London - Oct. 24, 2024 — The global merchandise market, encompassing both digital and physical merchandise as well as physical music, is forecasted to grow to $16.3 billion by 2030, according to a new study by MIDiA Research titled “Music merchandise demand” .

Cover image for Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%

What Western DSPs can learn from Tencent Music’s SVIP Tier

Olivia Jones

29 May 2025

Business Strategy Music streaming Fandom

Tencent Music Entertainment (TME) has had a lucrative Q1 2025, with Super VIP (SVIP) subscriptions driving revenue growth. According to the company’s earnings report, music subscription revenue grew 16.

Cover image for What Western DSPs can learn from Tencent Music’s SVIP Tier

All eyes, no ears: New MIDiA data shows why virality is not building fandom

Tatiana Cirisano

16 Sep 2025

Business Strategy Fandom Music

Over the past five years, social video has crept its way into nearly every aspect of music, from talent scouting to new release marketing. But the buzz around these platforms often obscures a more complicated reality.

Cover image for All eyes, no ears: New MIDiA data shows why virality is not building fandom

Is the internet re-localising?

Hanna Kahlert

8 Oct 2025

Cultural trends Social media Social

It’s been a busy few weeks for the social media world. TikTok is on the verge of a US sale – which could also see the app returning to India. Meanwhile, Meta is now offering subscriptions in the UK and Europe.

Cover image for Is the internet re-localising?

Streaming is both retail and radio – it shouldn’t be

Mark Mulligan

26 Jun 2025

Business Strategy Streaming Fandom

In a brutally simplified view of the past, the recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio.

Cover image for Streaming is both retail and radio – it shouldn’t be

The unflattening of streaming

Mark Mulligan

21 Aug 2025

Business Strategy Streaming Fandom

This post builds on our January 2025 post ‘The unflattening of music’ which itself built on two previous pieces (you can find links to both in that post). Industries arrive at pivot points when an accumulation of fissures coalesce into one big crack.

Cover image for The unflattening of streaming

© 2025 MIDiA Research Ltd. All Rights Reserved.