music forecasts

Vessel Opens Its Door To Closed Windows

Tim Mulligan

25 Mar 2015

YouTube has ridden the wave of improving technology, connectivity and consumer sophistication, to become the largest content destination on the planet. Along the way it has ruffled feathers, disrupted traditional businesses, established new content paradigms and is laying the foundations for a new v...

Matchstick: Another Important Step On The Content Connector Path

Mark Mulligan

30 Sep 2014

Music Online video Uncategorised

Earlier this year we predicted that the rise of media streamers was going to transform the face of paid content. The launch of a new device called MatchStick is another important development in this space with significant implications for content owners.

Video Market Country Profile: US
The Global Online Video Powerhouse

Tim Mulligan

8 Apr 2015

Netflix smart tvs connected tvs

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption. Leading the charge on its home turf is Netflix, experiencing double digit growth since 2010.

Cover image for The Netflix Effect

The Netflix Effect
How Netflix Is Changing The Rules For TV

Tim Mulligan

12 May 2015

Netflix Pay-TV traditional tv companies

Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through connected TVs it removed the barrier between the TV and the internet.

MIDiA Research Is Looking For Research Sales Support

Mark Mulligan

30 Sep 2014

midia midia research jobs Mobile content

Over the last 6 months MIDiA has established itself as the definitive source of digital music research and analysis. We have built up an impressive roster of clients comprising the world’s biggest record labels, music services, telcos and technology companies.

Cover image for The App Bubble Burst

The App Bubble Burst
The Coming App Economy Correction

Karol Severin

5 Nov 2014

US UK France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits, but in the process raised the barriers to entry.

Cover image for Mobile App Discovery

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin

7 Apr 2015

Apple Discovery Google

Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors, leaving smaller developers increasingly locked out. Supercell and King’s combined $1bn annual marketing spend is not only out of reach for most, it als...

Content Connectors: How The Coming Digital Content Revolution Will Change Everything

Mark Mulligan

4 Aug 2014

Mobile content Music Online video

Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The US is the leading market with 13% penetration.

Cover image for Content Connectors

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

12 Aug 2014

Subscriptions Apple Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are b...

Cover image for The Superstar Artist Economy

The Superstar Artist Economy
Artist Income and the Top 1%

Mark Mulligan

12 Jul 2014

Music revenue live music live

Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline level, macro music industry revenues appear to support the argument, but those numbers give little indication of the income that actually flows back to the artist...

Cover image for The App Superstar Economy

The App Superstar Economy
Dissecting the Global App Store Marketplace

Karol Severin

16 Jul 2014

US UK France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing strategy are helping propel apps further into consumers’ consciousness.

Apple, Beats And Streaming's Mutual Fear Factor

Mark Mulligan

3 Jun 2014

Music

Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud, iTunes Match, iTunes Radio, Video rentals) slowly so as not to alienate its less tech-adventu...

Why Deezer's US Strategy Is Smarter Than You Might Think

Mark Mulligan

3 Oct 2014

Long stuck in Spotify’s shadow, Deezer has been quietly repositioning itself over recent months with some key strategic moves. Two of these are focused around the US, a crowded and highly competitive market that the recently departed CEO Axel Dauchez had controversially ignored in favour of just a...

What 10 Million Spotify Subscribers Actually Means

Mark Mulligan

29 May 2014

Music

Spotify today announced that it had hit its much anticipated milestone of 10 million premium subscribers. Make no mistake this is a highly significant achievement for Spotify itself and for the broader digital marketplace.

Samsung And The Smartphone Leader's Poisoned Chalice

Mark Mulligan

9 Jul 2014

Media and Marketing

Samsung just announced a forecast 25% profit drop in Q2 2014 results with softening smartphone sales the key culprit. Samsung is learning the same hard lesson that Nokia did: that the smartphone game is the most volatile mainstream consumer electronics sector in the global market and that without a ...

Cover image for Decoding the Digital Consumer

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Mark Mulligan

17 Dec 2013

Consumer behaviour Music consumers Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction the CD remains the most pervasive music product while radio is the dominant consumption platform.

Media, Technology And The Innovator Hegemony

Mark Mulligan

1 Jul 2014

Media and Marketing

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional revenues and business models continue to buckle under the strain.

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