music forecasts

The $100m+ in-game opportunity behind music producers

Kriss Thakrar

15 Nov 2023

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms by 2030 .

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Gender inequality in music mirrors the challenges of streaming… as do its opportunities for change

Hanna Kahlert

20 Mar 2024

women in music be the change Streaming

It has never been easier to become a music artist, but it has never been harder to turn that into a long-term career. A hyper-saturated content environment means record levels of competition and decreasing shares of stable revenues.

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Return to live
Post-pandemic music fans

Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

Consumer behaviour live music Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So, despite challenges like inflation and scalping, most concertgoers plan to attend more or the same number of concerts going forward.

What music could gain from social platform subscriptions

Tatiana Cirisano

17 Oct 2023

TikTok Twitter Instagram

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from? Consumers increasingly express their fandom through creation, and we believe this will be one ...

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Music has become a ‘just-in-time’ economy

Mark Mulligan

16 Oct 2023

Just in time supply chains Music creators

The modern day economy is built upon ‘just-in-time’ supply chains. This framework has enabled the benefits of consumerism that we have come to enjoy, such as next day delivery, out of season foods on our shelves, and the digital devices we live our lives through.

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Data Explorer

Music and AI
Beyond the hype cycle

Tatiana Cirisano

19 Dec 2023

AI Business Strategy

As with any emerging technology, recent advancements in artificial intelligence (AI) have set in motion a flurry of excitement and investment, as well as fear and litigation. In this environment, it is crucial to parse what is hype and what is reality.

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State of the music video economy
Balancing act

Tatiana Cirisano and Fernanda Balzaretti

30 Apr 2024

Consumer behaviour music industry Music publishing

The rise of short-form video, and the resulting shift in value from music videos to music in videos, have upended the music video space. This report unpacks the growth of short-form, the resulting decline in YouTube weekly active user penetration, and the impact on both artist marketing and advertising revenue.

The games market will grow by 4.6% in 2025 – in line with the global inflation rate

Rhys Elliott

31 Jan 2025

Business Strategy Fandom Games

We just published our flagship games report MIDiA Research’s Global Games Forecasts 2025–2031 and its accompanying dataset. What you need to know: The games market is mature , so double-digit growth is a fantasy and the industry will only see slight growth going forward The global number of game...

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AI, music rights, and known unknowns

Mark Mulligan

31 Aug 2023

AI Music AI artificial intelligence

The music industry is approaching a tipping point, with the building blocks of what will be the post-streaming era beginning to fall into place.The streaming era will make way for something new. Innovation, disruption, and change will define the coming years, with AI, fandom, and the creator economy...

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Goodbye Google Podcasts: What’s next for YouTube Music?

Annie Langston

5 Oct 2023

YouTube YouTube Music Podcasts

YouTube’s podcast bet just got bigger. Last week, Google announced that its standalone podcast app, Google Podcasts, will shut down in 2024. Since YouTube’s official podcast launch , this strategy was expected , as Google Podcasts began rolling back some of its podcast features while YouTube Mus...

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