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Karra, bifurcation, and YouTube’s gain
Global recorded music revenues up 9.4% in 2025
Why music is not enough for an artist fan club
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
RIIZE: When listening to superfans goes too far
Music discovery snapshot Q4 2024 Breaking through the noise
AI music creators: music’s superfans
Pixels to playlists Music preferences and behaviours of gamers
The superfans of music superstars Identity and cut-through
Unintended consequences – the year ahead for streaming
Bootlegging is the scourge of many industries. Could it be music’s greatest strength?
Cross-platform success Using social platforms to build audience and fandom
The creative generation wants its own soundtrack
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
Beyond the hype AI music creation in 2025
Cultural movements A new take on mainstream for the fragmentation era
Gen Z social habits spell trouble for music discovery
IMS Business Report 2025