mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why Netflix will no longer publicly report subscribers
Litigation versus innovation-treading the IP tightrope in the AI era
Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era
The rise of the songwriter ‘brand’
The rise of the IP bank
Nintendo’s music app underlines its cross-entertainment future
Apple’s Vision Pro is about a better today rather than a shinier tomorrow
Billie Eilish delivered a superfan masterclass
Why Sora is the Manhattan Project for video
Virtual influencers The opportunity for brands and creative agencies
AI will unlock creation rather than consumption
BarbenHeimer needs to usher in media fusion to fully revitalise cinema
What would happen if Sony bought Kadokawa?
HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?
Is BritBox International the missing commercial streaming catalyst for the BBC?
Fortnite A cross-entertainment oasis?
Why acquiring Paramount would transform Sony’s cross-entertainment future
A new era of music fluidity is here
