mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The rise of the IP bank
Artificial 'intelligence' is the new smartphone (for better and for worse)
RIIZE: When listening to superfans goes too far
Brazil music market Ready for prime time
Music fandom’s problem is TV’s opportunity
Why Sora is the Manhattan Project for video
Breaking saturation Music streaming pricing strategy
BarbenHeimer needs to usher in media fusion to fully revitalise cinema
Recorded music market 2022 | Reality bites
Virtual influencers The opportunity for brands and creative agencies
MIDiA launches video creator economy vertical as AI delivers transformative growth
Is BritBox International the missing commercial streaming catalyst for the BBC?
Paramount is on the right track but does it have enough time?
Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices
Cultural movements A new take on mainstream for the fragmentation era
Billie Eilish delivered a superfan masterclass
Was 2024 the year of peak ad revenues for Paramount and the Super Bowl?
