mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of streaming TV proves history always repeats itself
Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success
Pixels to playlists Music preferences and behaviours of gamers
Virgin Media Stream Flexible bundling dynamics for cost-sensitive consumers
Why Amazon is bidding for NBA international rights
A new era of music fluidity is here
Netflix, the NFL, and the Amazon effect
Ban or no ban, what comes next for TikTok creators?
Back to the future; (Non-device) entertainment returns to the fore for Sony
Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
Disney’s direct-to-consumer business is now profitable – so what comes next?
AI will transform music; the question is how?
Social as the home of online scenes Going beyond viral moments
Net Neutrality 2.0 - Back to the future or is this something different?
AI and ad exchanges are helping podcast advertising grow — but who benefits most?
Can AI creator tools live up to their hype in 2025?
Why Netflix will no longer publicly report subscribers
