mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The music industry’s tipping point is Right Here, Right Now
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
Why audience ownership is the driving force behind creator IP expansions
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Ofcom, Elon Musk, and the future of the social platform marketplace
Ads in WhatsApp Stories: is this the next ad frontier in social?
Apple’s Vision Pro is about a better today rather than a shinier tomorrow
What the AAA video game industry can learn from indie success
What happens to entertainment in a gamified US economy?
Podcasts and music streaming Mirrored growth
Why the ‘New Paramount’ is placing AI creation at is core
What is the value of a stream in 2025?
The music business is splitting in two. Here’s why songwriters are reinventing their role
The end of the debate: Why streaming TV and politics no longer mix
AI will unlock creation rather than consumption
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
Why Netflix is likely to follow Amazon down the mainstream subscriber ad route
The ad monetisation trap and what it means for video
