mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music has become a ‘just-in-time’ economy
Spotify’s audiobooks move is another brick in the audio wall
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
Streaming’s problems will not be fixed by royalties alone
The superfans of music superstars Identity and cut-through
How to make artist centric artist centric
AI, music rights, and known unknowns
The soft power of podcasting: how long-form audio is reshaping discourse
What traditional media can learn from sports fandom’s bifurcation moment
Superfans may not be super enough
There is no Pirates of the Caribbean 6: How long is the internet going to work?
How the DNA of a hit changed in the last five years
AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation
Smackdown: Netflix is now a sports streamer – and this is just the beginning
MIDiA Research 2024-2031 global music publishing forecasts Managed change
Making sense of global music forecasts
The AI revolution sweeping video creator tools
Public Service Broadcasting in the digital age: why differentiation is non-negotiable