mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
What got you here won’t get you there: how Spotify built a new business
Anti-algorithm, anti-perfection - the rise of a music counter-culture
Hold or twist? The music industry’s innovation dilemma
Global Recorded Music Revenues Reach $36.2 Billion in 2024 Amid Slower Growth
State of the independent music economy: Fragmentation AND consolidation
The power of audio: Reflections on the Radio Academy Festival
Beyond the obvious: Building future-focused strategy
Music creator economy: recalibration
Songwriters take the stage A new playbook for a new era
Q2 2024 music market metrics: bifurcation is here
Leveraging anime A nuanced scene not a genre
Music publishing forecasts: strong growth and more to come
Creators as IP A 'personal brand' is an investment opportunity
How the creator economy is changing traditional entertainment's discovery, distribution, and supply
The frequency factor - when daily just isn’t enough
From feeds to events: How content creators are reshaping TV strategy
Why X marks the spot for ITV
Music isn’t getting worse, genre is
