mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The new soft power and its hidden rules
Unintended consequences – the year ahead for streaming
Are we reaching peak fandom?
IMS Business Report 2025
Welcome to the brand new MIDiA
Music subscriber market shares 2024: Slowdown? What slowdown?
A model for a new music streaming industry
Recorded music market 2024: $36.2 billion, up 6.5%
Craft versus character: the equation the music industry needs to fix
Why Spotify only hit profitability now (but will do so again)
AI is reshaping the music creator economy, and that change will reshape the music business
The unflattening of music
What got you here won’t get you there: how Spotify built a new business
Anti-algorithm, anti-perfection - the rise of a music counter-culture
Hold or twist? The music industry’s innovation dilemma
Songwriters take the stage A new playbook for a new era
State of the independent music economy: Fragmentation AND consolidation
Beyond the obvious: Building future-focused strategy
