mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why video creation tools must go niche to survive AI streamliners like Apple Intelligence
MIDiA 2023 predictions webinar
Why Amazon’s road to the Bond millions is part of a bigger plan
Why smart TVs are the new frontline in interactive ads
Why measuring video attention requires nuance
Why ad innovation will be so important for Netflix
Why Amazon is bringing FAST to podcasts
Music industry revenues in review – what 2022 tells us about 2023
What Netflix needs to do next
Xbox’s Games Showcase points to a reckoning for game subscriptions
How Taylor Swift has ushered in an era of direct distribution for media fusion
Music subscriber market shares 2022
Sony is tapping its core media fusion opportunity. Here is why:
Goodbye DVDs, hello streaming economics rationalisation
Will the recession change Big Tech’s view on entertainment?
State of the independent music economy Fragmentation and consolidation
MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video
