mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
AI will unlock creation rather than consumption
The rise of the IP bank
A new era of music fluidity is here
Podcasts and music streaming Mirrored growth
The rise of the songwriter ‘brand’
The global dance music industry grew by 34% in 2022
Virtual influencers The opportunity for brands and creative agencies
Billie Eilish delivered a superfan masterclass
Why Sora is the Manhattan Project for video
Nintendo’s music app underlines its cross-entertainment future
BarbenHeimer needs to usher in media fusion to fully revitalise cinema
Is BritBox International the missing commercial streaming catalyst for the BBC?
Paramount is on the right track but does it have enough time?
Fortnite A cross-entertainment oasis?
AI will transform music; the question is how?
Why acquiring Paramount would transform Sony’s cross-entertainment future
Expect Warner Bros. Discovery’s forthcoming full year 2023 results to open up vital strategic choices
HYBE 2.0 diverges from the major-label blueprint in 4 key ways — will it work?
