mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Breaking saturation Music streaming pricing strategy
The end of the debate: Why streaming TV and politics no longer mix
Why Netflix is likely to follow Amazon down the mainstream subscriber ad route
Superfans may not be super enough
The ad monetisation trap and what it means for video
The State of the Video Creator Economy The road to one billion creators
Cultural movements A new take on mainstream for the fragmentation era
The future of streaming TV proves history always repeats itself
Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success
Making sense of global music forecasts
Why Amazon is bidding for NBA international rights
Brazil music market Ready for prime time
Disney’s direct-to-consumer business is now profitable – so what comes next?
Why do gamers play games? Half say mainly to relax, but the other half has different goals
Netflix, the NFL, and the Amazon effect
Back to the future; (Non-device) entertainment returns to the fore for Sony
The music industry’s tipping point is Right Here, Right Now
Net Neutrality 2.0 - Back to the future or is this something different?
