mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
RIIZE: When listening to superfans goes too far
Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success
The future of streaming TV proves history always repeats itself
Breaking saturation Music streaming pricing strategy
The music industry’s tipping point is Right Here, Right Now
Why Amazon is bidding for NBA international rights
Netflix, the NFL, and the Amazon effect
Disney’s direct-to-consumer business is now profitable – so what comes next?
Back to the future; (Non-device) entertainment returns to the fore for Sony
Brazil music market Ready for prime time
Cultural movements A new take on mainstream for the fragmentation era
Net Neutrality 2.0 - Back to the future or is this something different?
Virgin Media Stream Flexible bundling dynamics for cost-sensitive consumers
Apple’s Vision Pro is about a better today rather than a shinier tomorrow
Why Netflix will no longer publicly report subscribers
The State of the Video Creator Economy The road to one billion creators
Litigation versus innovation-treading the IP tightrope in the AI era
Why do gamers play games? Half say mainly to relax, but the other half has different goals
