mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of streaming TV proves history always repeats itself
Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success
Why Amazon is bidding for NBA international rights
Ban or no ban, what comes next for TikTok creators?
The global dance music industry grew by 34% in 2022
Netflix, the NFL, and the Amazon effect
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
Social as the home of online scenes Going beyond viral moments
Back to the future; (Non-device) entertainment returns to the fore for Sony
A new era of music fluidity is here
Disney’s direct-to-consumer business is now profitable – so what comes next?
Virgin Media Stream Flexible bundling dynamics for cost-sensitive consumers
Can AI creator tools live up to their hype in 2025?
AI and ad exchanges are helping podcast advertising grow — but who benefits most?
Net Neutrality 2.0 - Back to the future or is this something different?
The fandom eclipse How fan content is competing with IP
Why Netflix will no longer publicly report subscribers
Optimising the monetisation opportunities for TV and film fandom in the TV-streaming era