mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
AI attitudes by DSP: See which platform’s users embrace AI the most – and why
The AI revolution sweeping video creator tools
Smackdown: Netflix is now a sports streamer – and this is just the beginning
How to make artist centric artist centric
Ofcom, Elon Musk, and the future of the social platform marketplace
AI, music rights, and known unknowns
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
Social as the home of online scenes Going beyond viral moments
Pixels to playlists Music preferences and behaviours of gamers
Superfans may not be super enough
Ban or no ban, what comes next for TikTok creators?
The fandom eclipse How fan content is competing with IP
Why the ‘New Paramount’ is placing AI creation at is core
The end of the debate: Why streaming TV and politics no longer mix
Making sense of global music forecasts
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
Can AI creator tools live up to their hype in 2025?
Why Netflix is likely to follow Amazon down the mainstream subscriber ad route
