mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Two-tier licensing is about to become a reality
Music has become a ‘just-in-time’ economy
MIDiA Research 2024-2031 global music publishing forecasts Managed change
Ofcom, Elon Musk, and the future of the social platform marketplace
Spotify’s audiobooks move is another brick in the audio wall
Social as the home of online scenes Going beyond viral moments
Pixels to playlists Music preferences and behaviours of gamers
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
Smackdown: Netflix is now a sports streamer – and this is just the beginning
Streaming’s problems will not be fixed by royalties alone
The AI revolution sweeping video creator tools
The fandom eclipse How fan content is competing with IP
Ban or no ban, what comes next for TikTok creators?
How to make artist centric artist centric
AI, music rights, and known unknowns
Can AI creator tools live up to their hype in 2025?
Global Merchandise Market to Hit $16.3 Billion by 2030 — But Annual Growth Slows to 1.6%
Why the ‘New Paramount’ is placing AI creation at is core