mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
How music’s ‘Instagram moment’ led to its fast fashion era
There is no Pirates of the Caribbean 6: How long is the internet going to work?
Why audience ownership is the driving force behind creator IP expansions
How the DNA of a hit changed in the last five years
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
Why artist subscriptions are the perfect partner to two-tier licensing
Public Service Broadcasting in the digital age: why differentiation is non-negotiable
Two-tier licensing is about to become a reality
Music has become a ‘just-in-time’ economy
What the AAA video game industry can learn from indie success
Spotify’s audiobooks move is another brick in the audio wall
Ads in WhatsApp Stories: is this the next ad frontier in social?
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
What is the value of a stream in 2025?
The music business is splitting in two. Here’s why songwriters are reinventing their role
MIDiA Research 2024-2031 global music publishing forecasts Managed change
What happens to entertainment in a gamified US economy?
