mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
Making sense of global music forecasts
Why audience ownership is the driving force behind creator IP expansions
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Music catalogue market 2.0 Bringing yesterday’s hits into the business of tomorrow
Ads in WhatsApp Stories: is this the next ad frontier in social?
The music industry’s tipping point is Right Here, Right Now
Ofcom, Elon Musk, and the future of the social platform marketplace
What the AAA video game industry can learn from indie success
What happens to entertainment in a gamified US economy?
What is the value of a stream in 2025?
The music business is splitting in two. Here’s why songwriters are reinventing their role
Why the ‘New Paramount’ is placing AI creation at is core
When Bernie Sanders met Sykkuno: how VTubers are taking over social platforms
Apple’s Vision Pro is about a better today rather than a shinier tomorrow
The end of the debate: Why streaming TV and politics no longer mix
Why Netflix is likely to follow Amazon down the mainstream subscriber ad route
The ad monetisation trap and what it means for video
