mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
New MIDiA Research Study Unveils Strategies for Maximising Video IP Fandom
Why artist subscriptions are the perfect partner to two-tier licensing
Two-tier licensing is about to become a reality
Nintendo’s earnings highlight Mario's unfaltering popularity, despite the Switch running out of steam
Music has become a ‘just-in-time’ economy
What traditional media can learn from sports fandom’s bifurcation moment
Spotify’s audiobooks move is another brick in the audio wall
The soft power of podcasting: how long-form audio is reshaping discourse
The superfans of music superstars Identity and cut-through
Streaming’s problems will not be fixed by royalties alone
AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation
There is no Pirates of the Caribbean 6: How long is the internet going to work?
How to make artist centric artist centric
How the DNA of a hit changed in the last five years
AI, music rights, and known unknowns
TikTok US is here: can Oracle run a social platform?
Public Service Broadcasting in the digital age: why differentiation is non-negotiable
How music’s ‘Instagram moment’ led to its fast fashion era
