mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music subscriber market shares 2023: New momentum
Why streaming and AI disruption is unlikely to have a Hollywood ending
PLAY – music’s next chapter
The future is interoperability: Why Threads could beat Twitter through the Fediverse
Global Music Subscription Market Sees Growth, Led by Emerging Markets
Are consumers ready for TikTok’s AI acceleration?
Barbenheimer, the Hollywood strikes, and AI: Is film at a cultural turning point?
Creators and the creator economy Defining the undefinable
The Meta push for efficiency
MIDiA’s 2024 predictions: The algorithm is not listening
New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain
State of the music creator economy – The consumer era
From quip to category: What the Golden Globes signifies for podcasting's future
AI in radio: How to use AI and retain humanity
Cross-platform success Using social platforms to build audience and fandom
Spotify re-positions two-tier licensing (we are getting closer, and it can be even better)
Meritocracy only works if the door is open in the first place: International Women’s Day in 2025
Will the TikTok ban happen? What you need to know
