mark mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Vertical TV The feed-driven future of streaming TV services
Bifurcation theory | How today’s music business will become two
From quip to category: What the Golden Globes signifies for podcasting's future
Can’t cross the moat? Walk around it
Instagram Instants hint at Meta’s changing aspirations
Fan economy: expanded rights are worth $3.5 billion, now what?
New MIDiA report forecasts one billion creators by 2032 as AI reshapes the creative value chain
AI in radio: How to use AI and retain humanity
Why YouTube should disrupt streaming TV’s love affair with TikTok
Cross-platform success Using social platforms to build audience and fandom
Global recorded music revenues grew by 9.8% in 2023
MIDiA independent label and distributor survey
Are consumers ready for TikTok’s AI acceleration?
Creators and the creator economy Defining the undefinable
Music creators – take our survey!
Music subscriber market shares 2023: New momentum
PLAY – music’s next chapter
Meta launches paid subscriptions: is the era of free social media at an end?
